Analisis Multimodal pada Teks Iklan untuk Mengidentifikasi Aspek Ketulusan Iklan
This study aims to analyze the sincerity aspect of Indonesian and Korean advertisements through multimodal analysis.This study uses Playset a content analysis research method using the FCB Grid Model on several products, namely fast food, tobacco, and telecommunications.The selection of ad samples was carried out based on the FCB Grid Model.The res